Bakery Business For Sale
Hawera, New Zealand



Frasers cakes and pies - everyone loves them

Frasers Cake Centre in Hawera sells a great selection of cakes, pies and buns.

The owner, Sean Cullinan, is a craftsman baker. Customers come from near and far for his sponges and this is the only bakery in the lower North Island that makes sponge drops and cream horns.

Frasers Cake Centre has been trading in Hawera for over 50 years. The business was started by Peter Fraser in 1951, his son Ian started in 1962, and the present owner took over in 2001. A whole generation of Hawera residents have grown up with Frasers Cake Centre. In fact, Sean Cullinan's pies are so well liked that locals refer to them as "Frasers Pies".

The reasons for the success of Frasers Cake Centre are clear. Customers want an artisan product that has been made from the freshest ingredients using traditional methods. They want a product that has been fresh baked that day because they know that it will be simply delicious. Sean still uses the same successful recipes that were used in the business over 50 years ago. He even makes his own baking powder to be absolutely sure that the highest quality products come from his ovens.

Frasers Cake Centre comprises a front retail shop opening on to Hawera's main street and a rear bakery. The spacious bakery has well-maintained equipment that is organised for easy working conditions.

At present, the business is showing a gross profit of 77% of retail turnover. Hawera has a buoyant economy based mainly around the dairy industry. Local consumer spending is above average and the business's turnover is likely to increase further as more and more people come to Hawera for employment. Turnover could also be increased by extending the hours of trading to include weekends. In addition, there is scope to grow the business by baking for the wholesale market.

This well-known retail bakery business has come on to the market because the owner has declining health and has to consider his early retirement. Frasers Cake Centre would ideally suit a husband wife team with one operating the bakery and the other managing the retail shop. This cash business is being sold as a "walk-in walk-out" going concern and it comes with proven recipes and trained staff. The new owner need not be a Certified Baker but some bakery experience would be preferred.

If you have a good work ethic and appreciate the nuances of artisan baking, then consider what Frasers Cake Centre has to offer.

Frasers Cake Centre sells a great selection of:

• Pies, cakes, and buns,
• Sponges, sponge drops, cream horns and much more

One of the bakery secrets is to use an overnight bun dough because it gives better results than a "no-time" dough.

Frasers Cake Centre does brisk business during morning and afternoon tea times and during the lunch hour. Customers, both young and old, come from all over town and many place their order by telephone for later collection. Staff from the Central Business District are so regular with their orders that Sean can bake extra product for them knowing that they will be popping in at some time during the day.

Leasehold premises