To sell your home privately, you must tell people that you are actually
selling your home or property. Use your web page, conventional advertising,
signage, brochures, mail drops, noticeboards or whatever it takes to tell as
many people as you can that your home or property is for sale. If they don't
know it is for sale, they won't buy it.
6.1 Marketing your property or home for sale
Before you begin, it is important to consider what house buyers are seeking:
Location, Location, location:
Buyers look first for city/suburb/area/location and then for local facilities
– public transport, shopping, dining, schools, hospitals, sporting and leisure
venues, entertainment and proximity to natural features like views, beaches and
parks.
Other examples of local facilities that buyers seek are:
Pre-schools and kindergartens, primary, intermediate and secondary schools,
colleges, polytechnics, universities, doctors, churches, libraries, transport
(bus, train), shopping facilities (dairy, supermarket, shopping mall, café,
restaurant), petrol and service stations, parks, swimming pools, gymnasiums, and
sports fields.
Aspect, aspect, aspect:
Buyers look for all day sun, morning or afternoon sun, shelter, privacy,
views, flat land, established garden, indoor-outdoor flow, street appeal, able
to drive on, garaging or secure parking.
Examples of other site-specific things that buyers seek:
Peaceful quiet living, north facing outlook (or south facing for the Northern
Hemisphere), private outdoor living, established garden, superb entertaining
areas, set among quality homes, charming character home, ideal first home,
modern, affordable, sunny and warm home, tastefully refurbished, top location,
(for more phrases, consult the Real Estate Pages in your local newspaper).
Suitability:
Buyers look for houses in a fairly narrow range that will best suit their
needs and their finances.
Categories include first home buyer, family, professional couple, retired
couple, single person, investor, developer.
Remember that buyers look
- first for location and aspect
- and then for a house that fits their budget.
Describe your property:
Spend some time writing down all the positive things that your property or
home has to offer, including location, aspect and suitability. Talk with other
members of your family, and friends, and add their opinions to the list. Use
this information as the basis for your marketing strategy.
6.1 Marketing
